ED/c Partners rewrote the book on marketing conservation partnerships through its work on behalf of the McDowell Sonoran Conservancy. The Conservancy works in partnership with the City of Scottsdale to champion and protect the 31,000-acre McDowell Sonoran Preserve, which provides the majestic eastern boundary to the greater Phoenix metro area. We redeveloped the Conservancy’s existing website into a powerful multi-site system which serves as the gateway to the Preserve and its many offerings. The concurrent redevelopment of the organization’s social media, digital marketing and database assets empowered the Conservancy’s far-reaching network of partners, donors and more than 600 volunteer Stewards to help promote its programs, scientific accomplishments and events to a worldwide audience.
This project leveraged our extensive experience in branding, website design and development, public affairs and stakeholder outreach, and our work with conservation-minded groups and agencies located throughout Arizona and the Southwest.